Release the Hounds

A press release
Yesterday I wrote a press release. It’s something I have been meaning to do for a while, but then thing happened, as usual, and I forgot. Most recently the hedgehog, but it’s not his fault, poor little dude was just trying to survive. I learnt about press releases during a brief stink at a local newspaper some years ago, although that was very much from the other side. When you have read your forth luminously glowing, praise-ridden account of how the drains in the shopping precinct have all been successfully replaced with only minor delays and had to convert it into some kind of news, you begin to realise that journalism is actually a proper job.

I should also admit that I did media studies at school, and that apart from the ability to occasionally ruin films by predicting the ending, I also managed to take away a rudimentary understanding of press releases and how one should go about creating them. To begin with, you need a piece of news. Now for me, the last 10 months have been one long story: a rolling news-reel of adventure, where danger and destruction are lurking round every corner, and you never know quite what the world will throw at you next. 18 Months ago I was in a dead-end job, where I had been for years, biding away the hours with computer games and self-pity. Now I’m in the driving seat all of a sudden, thundering through life with barely enough time for a proper cup of tea.

I lied about the tea, there is always time for tea. However as exciting as I viewed my life, and by exciting I mean terrifying, there was nothing that stuck out as that perfect headline. I toyed with Entrepreneur Rescues Hedgehog or Jabberwocky Still Fine, but my heart wasn’t in it. So I did what I usually do, and tried to make a bit of writing that was worth reading. It’s a process, this business thing, and learning how to master each aspect is one of the things that will hopefully lead to success in the long run. I’m quite pleased with the eventual press outcome, although in the end it is probably a little lacking in news.

Yes, it is pretentious for me to refer to myself as an entrepreneur. The same goes for if I ever call the blog funny, or our business successful. On the other hand, business is full of people who will put you down. In fact, life is full of those people. You are allowed to make your own luck a little, and I at least had the decency to downgrade it from hilarious.

About Jabberwocky Soliloquy

The Jabberwocky drifts through space, collecting the most tasty things to eat. It brings them home and cooks them, humming about deliberate omissions and fortifying colours. As with all things it is, or should be, just happy to be here.
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11 Responses to Release the Hounds

  1. Harroguk says:

    Do we get to read said “Release” or do we have to wait for a national paper to hack your phones?

  2. Joe says:

    Are you under any sort of non-disclosure agreement before it is released or can we get a sneak preview? 🙂

  3. Joe says:

    Oh of course, I didn’t mean immediately. 🙂

  4. For the sake of funsies, I have put the press release on Facebook. It can be found here:

    It will go on the website eventually, but I’ll need to do html to it for that. Today is not an html day. Let me know what you think, I will try and be gracious…

  5. wendykat says:

    have i mentioned lately just how much i adore you?

  6. IsseyQ says:

    Who is wendykat? Sounds like a show off to me 😉 Going to find press release now and actually read it. So what happened to the hedgehog?

    • Now now, let’s keep it civil, we can all adore me. I have plenty of adorability to go round.

      Sadly the hedgehog went the way of the dodo that night. Barny ministered the last rites, but I’m not quite sure I want to know how Sparky met his maker. I have a horrible suspicion he may have been laid to rest in the bin.

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